________ is the process of thinking strategically about the big picture and where the firm and its products fit within it.
A) Crowdsourcing
B) Total quality management
C) Marketing planning
D) Customer relationship management
E) Value proposition creation

Question

Quizplus · Accepted Answer

Marketing planning involves thinking strategically about the overall market and where the firm and its products fit within it. This includes analyzing competition, target markets, and positioning. Crowdsourcing, total quality management, customer relationship management, and value proposition creation are all important aspects of marketing, but do not specifically involve thinking about the big picture of the market as a whole.

________ Is the Process of Thinking Strategically About the Big