When a company is successful and focused in one industry, they should always try enter into new industries because the company's existing resources and capabilities will always create value and a new set of competitive industry forces can be met with the strategies that the company has used successfully in their original industry.

Question

Quizplus · Accepted Answer

While a company's resources and capabilities may be valuable, entering a new industry means facing different competitive forces and challenges that may require new or different strategies. Success in one industry does not guarantee success in another.

When a Company Is Successful and Focused in One Industry