Strategic alliances are:
A) short-term agreements between two companies to jointly develop new products.
B) short-term agreements between two companies to jointly market new products that benefit all companies involved in creating the product.
C) short-term partnerships between two companies.
D) long-term commitments between two companies to share research and development activities.
E) long-term agreements between two or more companies to jointly develop new products or processes that benefit all companies that are a part of the agreement.

Question

Quizplus · Accepted Answer

Strategic alliances are long-term agreements between two or more companies to jointly develop new products or processes that benefit all companies that are a part of the agreement. These alliances allow companies to pool resources, share risks, and gain access to new technologies and markets. Strategic alliances can be between companies in the same industry or in different industries that complement each other's strengths.

Strategic Alliances Are