The upside of using a localization strategy is that a company can charge a higher price because the value achieved by local customization and greater local demand allows the company to reduce costs by attaining scale economies in the local market.

Question

Quizplus · Accepted Answer

Local customization and greater local demand can lead to reduced costs through scale economies, allowing a company to charge a higher price for their localized product.

The Upside of Using a Localization Strategy Is That a Company