Nutrimax, a sports foods manufacturer, has recently expanded its operations to different countries. The company has realized that customers in different countries have different tastes and preferences. So, the company customizes its products based on the country where it's selling. In this scenario, Nutrimax is most likely to be using which of the following strategies?

Question

Quizplus · Accepted Answer

Nutrimax is customizing its products based on the country where it's selling. This approach is known as localization, which involves tailoring products or services to meet the specific needs and preferences of local customers.

Nutrimax, a Sports Foods Manufacturer, Has Recently Expanded Its Operations