An advantage of being a first mover is that:
A) the pioneering costs are minimal.
B) there are well-defined distribution channels.
C) there is no risk of building the wrong resources.
D) the focus is always on the mass market.
E) there is an opportunity to increase sales volume ahead of rivals.

Question

Quizplus · Accepted Answer

One advantage of being a first mover is that there is an opportunity to increase sales volume ahead of rivals. This can help the company establish a stronger market position and brand recognition, as well as potentially create barriers to entry for new competitors. However, there are also risks involved in being a first mover, such as investing in unproven technologies or business models, or facing rapid imitation by competitors.

An Advantage of Being a First Mover Is That