The only way to exploit successful differentiation is to keep prices the same or only increase them moderately, leading to increased demand, economies of scale and lower costs which results in higher profitability and profit growth.

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Differentiation can also allow a company to charge premium prices for its products or services, leveraging the unique value offered to justify higher prices, which can also lead to increased profitability without necessarily relying on lower costs or economies of scale.

The Only Way to Exploit Successful Differentiation Is to Keep