By focusing on a niche, and customizing the offering to that segment, a differentiated company can often outsell differentiated rivals that target a broader market.

Question

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Focusing on a niche allows a company to tailor its offering to meet the specific needs and preferences of that segment, which can lead to greater customer loyalty and higher sales. A company targeting a broad market may struggle to stand out and attract customers who are overwhelmed by the variety of options available to them. Thus, by tailoring the offering to a narrow segment, a differentiated company can often achieve a competitive advantage over rivals that target a broader market.

By Focusing on a Niche, and Customizing the Offering to That