When a company offers a wide variety of products at lower prices than its rivals, it is most likely pursuing a(n) which of the following strategies?
A) low-cost
B) differentiation
C) focus
D) exit
E) divestment

Question

Quizplus · Accepted Answer

When a company offers a wide variety of products at lower prices than its rivals, it is following a low-cost strategy. The aim of a low-cost strategy is to offer products at a lower price than competition without sacrificing quality, which helps the company to gain market share and competitive advantage.

When a Company Offers a Wide Variety of Products at Lower