Nick, a professional magician, is often invited to perform magic tricks at birthday parties and other social gatherings from across the country. However, he offers his services only to clients who stay in the same city as him. He is also known to charge less than other magicians in the city. Nick is pursuing which generic business-level strategy?
A) Broad differentiation strategy
B) Focus differentiation strategy
C) Focus low-cost strategy
D) Broad low-cost strategy
E) Medium market segmentation strategy

Question

Quizplus · Accepted Answer

Nick is pursuing a focus low-cost strategy by targeting a specific market (clients in his own city) and offering his services at a lower cost than other magicians in the city. This allows him to differentiate himself from competitors and attract clients who are looking for affordable entertainment options.

Nick, a Professional Magician, Is Often Invited to Perform Magic