Which of the following statements regarding customer defection is NOT true?
A) Defection rates are determined by customer loyalty.
B) The longer a company retains a customer, the greater is the volume of customer-generated unit sales.
C) Lowering customer defection rates creates a higher cost structure.
D) The longer a company retains a customer, the higher the average unit cost of each sale.
E) There is a positive relationship between the length of time that a customer stays with a company and profit per customer.
Correct Answer:
Verified
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