Movement between strategic groups is restricted by mobility barriers such as whether it is cost-effective to try to imitate or outperform competitors within the strategic group.

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Strategic groups are defined by similarities in firms' strategic characteristics, such as product quality, price, technology, and distribution method. Movement between these groups is restricted by mobility barriers, which are factors that make it difficult or expensive to imitate or outperform competitors within a group. Examples of mobility barriers include brand loyalty, economies of scale, patents or proprietary technology, high capital requirements, and distribution networks.

Movement Between Strategic Groups Is Restricted by Mobility Barriers Such