Which of the following is the best reason for a firm to use a strategy map?
A)It identifies which products should be developed and marketed.
B)It allows firms to assess and prioritize gaps between current and desired performance levels.
C)It allows firms to evaluate past financial results as the end result of activity in the other Balanced Scorecard perspectives.
D)Developing a strategy map allows a firm's executives to go on a weekend retreat,which enhances the trust and bonds between the executive team members.

Question

Quizplus · Accepted Answer

Strategy maps assist firms in identifying gaps between current and desired performance levels, and prioritize areas for improvement. They do not necessarily determine product development or evaluate past financial results. The option D is irrelevant and not related to the purpose of strategy maps.

Which of the Following Is the Best Reason for a Firm