The income statement account most likely affected by an AIS investment in customer relationship management (CRM)would be:
A)Revenues.
B)Cost of Goods Sold.
C)Selling,General and Administrative Expenses.
D)Unearned Revenue.

Question

Quizplus · Accepted Answer

An AIS investment in CRM is likely to enhance customer interactions and satisfaction, potentially leading to increased sales and thus affecting revenues.

The Income Statement Account Most Likely Affected by an AIS