A moral entrepreneur is someone who sees a niche market for manufacturing goods that appeal to middle-class,socially conservative groups.

Question

Quizplus · Accepted Answer

A moral entrepreneur is someone who tries to influence social norms and values through activism or advocacy, rather than manufacturing goods. They may target middle-class, socially conservative groups, but their goal is to promote a specific moral agenda, not to make money from niche markets.

A Moral Entrepreneur Is Someone Who Sees a Niche Market