Because he lives in the fraternity house, Carl finds it hard to eat a low-fat diet since his housemates think such a diet is unmanly. According to the theory of planned behavior, Carl's interpretation of his fraternity brothers' views and his failure to eat what he knows is a healthier diet is being influenced by:

Question

Quizplus · Accepted Answer

Carl's interpretation of his fraternity brothers' views is an example of subjective norm, which is one of the three components of the theory of planned behavior that influences behavior. The subjective norm refers to an individual's perception of other people's beliefs about the behavior in question, and how much weight they attach to those beliefs. In this case, Carl's fraternity brothers' belief that a low-fat diet is unmanly is influencing his behavior, even though he knows it is healthier.

Because He Lives in the Fraternity House, Carl Finds It