Participants in a research study were told to select a gift from a group of three green pens and one orange pen. Which gift were Americans more likely to select?

Question

Quizplus · Accepted Answer

This question is referencing the phenomenon known as the decoy effect, where the introduction of a third option (the decoy) can influence decision-making. In this case, the orange pen serves as the decoy, making the two green pens option seem like the best choice. Studies have shown that the introduction of a decoy option can significantly increase the likelihood of choosing the target option. Therefore, Americans were more likely to select the orange pen as it serves as the decoy.

Participants in a Research Study Were Told to Select a Gift