Those who enjoy roller coasters often describe that the thrill they get from a particular coaster is highest on the first ride.This is an example of which of the following?
A) primacy/recency effect
B) diminishing marginal utility
C) ennui
D) disenchantment

Question

Quizplus · Accepted Answer

Diminishing marginal utility is the phenomenon where the satisfaction or pleasure derived from consuming or experiencing something decreases with each subsequent time. In the case of roller coasters, the first ride is often the most exciting and enjoyable, and subsequent rides may not provide the same level of thrill.

Those Who Enjoy Roller Coasters Often Describe That the Thrill