Uses of focus groups do not include
A) Obtaining in-depth information about a topic
B) Generalizing to a population
C) Generating or evaluating impressions and opinions about the services an organization plans to offer
D) Generating information to help develop client-satisfaction questionnaires, needs assessments or other types of questionnaires

Question

Quizplus · Accepted Answer

Focus groups are not typically used to generalize to a population, as the sample size is usually small and not representative of the entire population. The other options listed are all common uses of focus groups.

Uses of Focus Groups Do Not Include