Elements of focus groups do not include
A) A detailed analysis and interpretation of the results
B) The development of a discussion guide that should be strictly followed
C) The careful recruiting and screening of a selected group of participants
D) The planning of a specific agenda for the focus group

Question

Quizplus · Accepted Answer

The development of a discussion guide for focus groups is indeed an element, but it should not be strictly followed. The nature of focus groups allows for flexibility in discussion to explore participants' thoughts and feelings more deeply.

Elements of Focus Groups Do Not Include