Semantic differential-format questions use a scale anchored by ______.
A) words with opposite meanings
B) "strongly agree" and "strongly disagree"
C) 0 and 10
D) "yes" and "no"

Question

Quizplus · Accepted Answer

Semantic differential-format questions use a scale anchored by words with opposite meanings, such as "happy" and "sad" or "good" and "bad", to measure attitudes or perceptions towards a particular concept or object. The respondent is asked to rate the concept or object on the scale between the two opposite anchors.

Semantic Differential-Format Questions Use a Scale Anchored by ______