Research conducted by Nicholas Epley and his colleagues at Harvard showed that people will spend a _________________ percentage of money given to them if it is ________________ rather than
A)smaller; cash; a rebate check.
B)greater; termed a rebate; a bonus.
C)greater; termed a bonus; a rebate.
D)smaller; a rebate check; cash.

Question

Quizplus · Accepted Answer

Research by Nicholas Epley and his colleagues found that people tend to spend a greater percentage of money when it is termed a bonus compared to when it is termed a rebate, indicating how the framing of money as a reward (bonus) versus returned money (rebate) influences spending behavior.

Research Conducted by Nicholas Epley and His Colleagues at Harvard