Operant conditioning theorists encourage managers to avoid the use of punishment as the primary means of motivation.

Question

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Operant conditioning theorists argue that punishment may suppress undesirable behavior in the short-term, but it does not effectively promote long-term behavior change and can lead to negative consequences such as fear, resentment, or avoidance. Instead, they recommend the use of positive reinforcement, shaping, and other approaches that promote desirable behavior and motivation.

Operant Conditioning Theorists Encourage Managers to Avoid the Use of Punishment