The independent variable in conjoint analysis is the preference judgment that a respondent makes about a new concept.

Name: The independent variable in conjoint analysis is the preference judgment that a respondent makes about a new concept.
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The independent variable in conjoint analysis is the level or attribute of specific product or service features that are being tested, not the preference judgment of the respondent. The preference judgment of the respondent is the dependent variable.

The Independent Variable in Conjoint Analysis Is the Preference Judgment