The Starch surveys employ the recognition method to assess a particular ad's effectiveness.
Correct Answer:
Verified
Q11: In the mail diary method, the panel
Q12: Store audit data are used over time
Q13: Sales are computed from audit data by
Q14: In comparison with interview methods, although not
Q15: Audit data are collected by an audit
Q17: RFID offers the ability to store more
Q18: The Starch readership service measures the readership
Q19: Marketing performance typically is measured by the
Q20: The more specific and topical the need
Q21: The tendency for new members of a
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