Compared to primary data, the two advantages of secondary data are they
A) can be gathered quickly and inexpensively
B) are generally more objective and accurate
C) are generally more objective and accurate.
D) are always internal to the firm and more relevant to the firm's problems
E) none of the above

Question

Quizplus · Accepted Answer

Secondary data can be gathered more quickly and at a lower cost than primary data because it has already been collected for other purposes.

Compared to Primary Data, the Two Advantages of Secondary Data