Data on inputs-marketing effort expended-include all of these except:
A) budgets
B) schedules of expenditures
C) the billing records on shipments
D) None of the above

Question

Quizplus · Accepted Answer

Billing records on shipments are not a measure of marketing effort expended, but rather a measure of output or sales performance. A and B are measures of marketing effort, as they reflect the resources and timing allocated to marketing activities.

Data on Inputs-Marketing Effort Expended-Include All of These Except