Which of the following statements about internal records is false?
A)Internal records provide data on marketing inputs and outputs.
B)The data in internal records are intended to satisfy many different information needs and may be inappropriate for
Marketing decisions.
C)The time frames in which variables such as sales are measured will always correspond to those used in external data.
D)Records of sales staff activity may be exaggerated.
E)Sales invoices may not always correspond to actual sales.

Question

Quizplus · Accepted Answer

The time frames used in external data may not always correspond to those used in internal records. For example, external data may measure sales on a monthly basis while internal records may measure sales on a daily or weekly basis. It is important to be aware of these differences and adjust accordingly when using internal records for decision-making.

Which of the Following Statements About Internal Records Is False