In comparison to coding the manifest content of communication, coding the latent content
A) has a disadvantage in terms of validity.
B) has an advantage in terms of reliability.
C) is better designed for tapping the underlying meaning of communications.
D) has an advantage in terms of specificity.

Question

In comparison to coding the manifest content of communication, coding the latent content​
A) ​has a disadvantage in terms of validity.
B) has an advantage in terms of reliability.​
C) is better designed for tapping the underlying meaning of communications.​
D) has an advantage in terms of specificity.​

Quizplus · Accepted Answer

Coding the latent content is better designed for tapping the underlying meaning of communications. This allows for a deeper understanding of the message being conveyed, whereas coding the manifest content only scratches the surface. While coding the latent content may be more difficult, it allows for a more comprehensive analysis. Therefore, it is the better choice when trying to interpret communication.

In Comparison to Coding the Manifest Content of Communication, Coding