'When entering international markets, companies encounter new parameters.' What does this mean?
A)In crossing national borders, a firm encounters parameters not found in domestic marketing.Examples include duties, foreign currencies and changes in their value, different modes of transportation, international documentation, and port facilities.
B)By entering new markets the firm exposes itself to a much greater variety of competition than existed in the domestic market.
C)Going international often means entering into more than one market.
D)None of the above

Question

Quizplus · Accepted Answer

This option correctly summarizes that when entering international markets, companies encounter new parameters such as duties, foreign currencies, transportation modes, and international documentation, which are not present in domestic marketing.

'When Entering International Markets, Companies Encounter New Parameters