A technique that investigates the content of communication in a society and entails literally counting the number of times per-selected words, themes, symbols or pictures appear in a given medium is known as:
A)content compute.
B)count.
C)content count.
D)content analysis.

Question

Quizplus · Accepted Answer

This technique is known as content analysis, which involves systematically examining the content of communication to identify patterns, themes, and other characteristics. It is commonly used in social sciences, marketing research, and media studies to understand how messages and media shape our attitudes and beliefs. The technique involves setting up a coding scheme, selecting a sample of texts or media, and analyzing them for the presence or absence of certain categories or themes. The results can provide insight into how different groups are represented, how messages are framed, and how media content reflects broader societal values and beliefs.

A Technique That Investigates the Content of Communication in a Society