Which of the following is a major benefit that firms obtain by using social media in their international marketing activities?
A)They require minimum commitment of time and resources.
B)It is easier to measure the effectiveness of social media over traditional media.
C)They provide myriad opportunities to develop and maintain awareness of the firm's brands.
D)Internationally, all people and organisations, including those in poor countries, have ready access to social media.

Question

Quizplus · Accepted Answer

One major benefit that firms obtain by using social media in their international marketing activities is that they provide myriad opportunities to develop and maintain awareness of the firm's brands. Social media platforms offer a wide range of tools and features that allow firms to engage with their target audience, build relationships, and promote their brands on a global scale. This can help firms to increase brand recognition and loyalty, generate leads and sales, and ultimately grow their business. While social media may not require as much time and resources as traditional media, it is still important to invest in a well-planned social media strategy to achieve these benefits. Measuring the effectiveness of social media can also be easier due to the availability of analytics tools, but this is not the main benefit that firms obtain by using social media. It is also not true that all people and organizations in poor countries have ready access to social media.

Which of the Following Is a Major Benefit That Firms