Which of the following is true about the use of social media for sales promotion?
A)Offering coupons online significantly increases the costs of development, distribution and database creation.
B)Firms offer coupons to entice customers to act immediately by visiting a website.
C)Firms will have to incur costs on the printing of coupons.
D)Consumers take considerably more time to search and organise online coupons.

Question

Quizplus · Accepted Answer

Offering coupons online is a popular way of using social media for sales promotion as it can entice customers to act immediately by visiting a website. It is also relatively cost-effective compared to printing coupons. Option A is incorrect as offering coupons online does not significantly increase costs, while option C is incorrect as there is no need to print coupons when offering them online. Option D is incorrect as online coupons can often be easily searched and organized by consumers.

Which of the Following Is True About the Use of Social