With regard to channel conflict,it is true that:
A) The channel manager must make a conscious effort to detect channel conflict.
B) A marketing channel audit is the best method for conflict detection.
C) Surveys of channel members' perceptions of performance are useless for the detection of conflict.
D) A company's sales force should not be used to help detect conflict.
E) Manufacturer vs. wholesaler perceptions do not lead to channel conflict.

Question

Quizplus · Accepted Answer

The channel manager should be aware of potential conflicts and make efforts to detect them in order to take the necessary actions to resolve them. Ignoring or overlooking channel conflicts can lead to disruptions in the channel and negatively affect sales and relationships with channel members.

With Regard to Channel Conflict,it Is True That