The text defines role as:
A) The jobs performed by the various channel members.
B) A set of prescriptions defining what the behavior of a position member should be.
C) The behaviors that channel members typically engage in.
D) A set of activities that are appropriate for particular channel members.
E) The place of the channel member within the marketing channel.

Question

Quizplus · Accepted Answer

The text defines role as "a set of prescriptions defining what the behavior of a position member should be." Therefore, option B is the correct choice. The other options are related to aspects of channel members' functions, behaviors, and positions, but they do not fully capture the definition of a role as stated in the text.

The Text Defines Role As