The channel manager's efforts to manage the marketing channels effectively should focus on:
A) Creating synergy among the four components of the marketing mix.
B) Motivating channel managers.
C) Understanding advertising and promotions that attract customers.
D) Developing the firm's marketing objectives.
E) Using good communication skills with channel members.

Question

Quizplus · Accepted Answer

The Answer of The channel manager's efforts to manage the marketing channels effectively should focus on:
A) Creating synergy among the four components of the marketing mix.
B) Motivating channel managers.
C) Understanding advertising and promotions that attract customers.
D) Developing the firm's marketing objectives.
E) Using good communication skills with channel members.

The Channel Manager's Efforts to Manage the Marketing Channels Effectively