Manufacturers have to exert a lot of effort to gain channel member acceptance of new products because of all the following except:
A) There are far more new products than shelf space to hold them.
B) Channel members have hard data on product profitability.
C) Shelf space is an asset channel members can "sell" to manufacturers.
D) Channel members want salable items.
E) Manufacturers are experts in identifying what customers want.

Question

Quizplus · Accepted Answer

While manufacturers may be experts in identifying what customers want, this is not a reason why they have to exert a lot of effort to gain channel member acceptance of new products. The other options all relate to the fact that channel members are selective about the products they stock due to limited shelf space and the need for profitable and salable items.

Manufacturers Have to Exert a Lot of Effort to Gain