Threats arise when conditions in the external environment endanger the integrity and profitability of a company's business.

Question

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Threats refer to external factors that can negatively impact a company's business operations and profitability. These can include changes in the economy, new competitors entering the market, natural disasters, and shifts in consumer preferences. It is important for companies to monitor and proactively address potential threats in order to minimize their impact.

Threats Arise When Conditions in the External Environment Endanger the Integrity