Starbucks and an independent local café are different in terms of their business techniques. They both sell coffee and, therefore, belong to the same strategic group.

Question

Quizplus · Accepted Answer

Although Starbucks and an independent local café both sell coffee, belonging to the same industry, they may not belong to the same strategic group due to differences in their business strategies, scale, market reach, and customer service approaches. Strategic groups are defined by firms within an industry that have similar business models or strategies.

Starbucks and an Independent Local Café Are Different in Terms