The more utility a company creates for its customers, the more flexibility it has in determining prices.

Question

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When a company creates value and utility for its customers, it can charge higher prices as customers are willing to pay more for a product or service that meets their needs and preferences. Additionally, customers are more likely to remain loyal to a company that consistently provides them with a high level of satisfaction and value, increasing the company's customer base and market share. This gives the company more flexibility in setting prices as it has established a strong brand reputation and customer base willing to pay premium prices for its offerings.

The More Utility a Company Creates for Its Customers, the More