Factors that make it difficult for a competitor to copy a company's distinctive competencies are known as:
A) barriers to imitation.
B) marketing know-how.
C) technological know-how.
D) support activities.
E) capabilities.

Question

Quizplus · Accepted Answer

Barriers to imitation prevent competitors from easily duplicating a company's distinctive competencies. These may include patents, trademarks, proprietary technology, brand reputation, and other legal or financial obstacles that make it difficult for competitors to replicate a company's success. Marketing and technological know-how, support activities, and capabilities are important components of a company's distinctive competencies but do not necessarily serve as barriers to imitation.

Factors That Make It Difficult for a Competitor to Copy