The oldest and possibly the least risky approach to foreign market expansion is
A)export.
B)franchising.
C)licensing.
D)turnkey operations.

Question

Quizplus · Accepted Answer

Exporting involves selling products or services produced in one country to customers in another country. It is a low-risk approach as it does not require significant investment in foreign operations and allows companies to test the waters before fully committing to a foreign market. It also provides companies with greater control over their operations compared to licensing or franchising.

The Oldest and Possibly the Least Risky Approach to Foreign