A global strategy is simply the leveraging of benefits of the firm's country of origin.

Question

Quizplus · Accepted Answer

A global strategy is not limited to leveraging benefits from the firm's country of origin, but rather focuses on creating a standardized approach to marketing, production, and distribution across multiple countries in order to achieve economies of scale and scope. It also requires adaptation to local market conditions and customer preferences, as well as coordination and integration across the entire organization.

A Global Strategy Is Simply the Leveraging of Benefits of the Firm's