In formulating strategy and engaging in implementation,CEOs have to play multiple roles and reconcile the pressing demands of various stakeholders.

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CEOs have to consider the needs and interests of multiple stakeholders such as shareholders, employees, customers, and communities while formulating and implementing strategies. They have to play various roles such as a visionary, communicator, negotiator, decision-maker, and leader to create and sustain organizational success.

In Formulating Strategy and Engaging in Implementation,CEOs Have to Play