The benefits the buyer indicates are important are called ______________.
A) Potential benefits
B) Confirmed benefits
C) Value story
D) Features
E) None of the above

Question

Quizplus · Accepted Answer

The benefits that the buyer indicates are important are confirmed benefits, which are the benefits that have been validated by the buyer as being valuable to them. Potential benefits refer to benefits that a product or service could provide, but have not yet been confirmed by the buyer. Value story is a narrative that explains how a product or service delivers value to the customer. Features are the characteristics of a product or service.

The Benefits the Buyer Indicates Are Important Are Called ______________