Common types of ________ headlines include those offering a specific benefit and making a promise.

Name: Common types of ________ headlines include those offering a specific benefit and making a promise.
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Question

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Direct headlines are those that directly communicate a benefit or promise to the reader, and encourage them to keep reading the ad or article. Indirect, rational, and straight-sell headlines may also be used in advertising, but they do not necessarily offer a specific benefit or promise to the reader.

Common Types of ________ Headlines Include Those Offering a Specific