Which of the following criteria are advertisers less likely to use in evaluating the creative work of their agencies?

Question

Quizplus · Accepted Answer

While likeability of the message is important, it is not the most important criteria for advertisers when evaluating creative work. Consistency with the brand's objectives, appropriateness for the media, and appropriateness for the target audience are all more important factors that advertisers consider when evaluating creative work.

Which of the Following Criteria Are Advertisers Less Likely to Use