Successful communications objectives must be measurable, time specific, have benchmark measures and:
A) be different than the previous year's objectives
B) a well-defined target market
C) be convincing to the sales force
D) a specific market share goal

Question

Quizplus · Accepted Answer

A well-defined target market is essential for successful communication objectives to ensure that the message is reaching the intended audience. While having different objectives from the previous year, convincing the sales force, and having a specific market share goal are important, they are not prerequisites for successful communication objectives.

Successful Communications Objectives Must Be Measurable, Time Specific, Have Benchmark