On a trip to Halifax, Myra experienced car trouble. She knew she needed to find a good mechanic, so she asked the advice of the people running the motel where she was staying. She also called the local Better Business Bureau for help and looked in the local yellow pages. Finally, she called a friend who used to live in Halifax for his recommendation. Myra was obviously engaged in which stage of the consumer decision making process?
A) Need recognition
B) Alternative evaluation
C) Information search
D) Purchase decision

Question

Quizplus · Accepted Answer

Myra is in the information search stage of the consumer decision making process as she is actively seeking out information on potential mechanics through various sources.

On a Trip to Halifax, Myra Experienced Car Trouble