Ralston Purina offers its retail accounts a $3.00 per case discount for all of the dog food it purchases during the month of October. This discount will be deducted straight from the bill. This is an example of:

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This is an example of an off-invoice allowance, where the discount is deducted straight from the bill. A coop allowance is a reimbursement offer for advertising or promotional expenses, push money is a commission paid to salespeople, and a slotting allowance is a fee charged by a retailer to stock a new product on their shelves.

Ralston Purina Offers Its Retail Accounts a $3